Lourdes López holds a degree in Journalism with a digital specialization from the Autonomous University of Barcelona. He trained as a digital journalist at La Vanguardia, Cadena SER and Google. He has also collaborated with other media such as RNE, El Mundo, Catalunya Ràdio and La Xarxa. He has been responsible for press and communication at the Center for Opinion Studies of the Generalitat de Catalunya. He participates regularly in radio talk shows, writes for VIA Empresa, for the supplement of La Vanguardia El Llobregat, for Guía Repsol and for international media such as National Geographic. She is a brand and digital strategy consultant for companies.