Goodbye ostentation, hello understatement. In recent years, luxury hospitality has undergone a profound transformation. Pffering the highest quality services is no longer enough to reach new target audiences: you need to create bespoke, memorable and authentic experiences. By 2025, according to a Boston Consulting Group study, 55 percent of luxury spending will be driven by Millennials and Gen Z, who seek personalized, sustainable and digitally connected experiences.

Lo conferma anche una ricerca di Deloitte, secondo la quale il 57% dei viaggiatori luxury è disposto a pagare di più per avere esperienze personalizzate: dalla scelta del cuscino al menù su misura, fino all’organizzazione di eventi privati durante il soggiorno. In altre parole, più spazio e tempo esclusivi e riservati, a prescindere dalla “ricchezza” di luoghi e materiali.

In this scenario, the focus on wellness is growing. High-end spas, holistic treatments and customized fitness programs are now must-haves. A segment that, according to a Global Wellness Institute report, will grow 7.5 percent annually through 2025.

In this context, sustainability also stands out. Opulence is no longer enough: travelers want luxury comfort to respect the environment and have a positive impact on local communities. A survey by Virtuoso reveals that 70 percent of travelers in the luxury segment consider it essential that their stay be environmentally sustainable, and 62 percent prefer hotels that use renewable resources or support environmental conservation projects.

Finally, in redefining the concept of luxury, digitization plays a key role. Customers expect seamless experiences through technology, such as automated check-ins, virtual assistants and in-room smart devices. A Skift report on the future of luxury in hospitality indicates that technology integration is a priority for 68 percent of major players in the industry.

Il comune denominatore? Puntare su un servizio impeccabile e high-tech senza rinunciare all’elemento umano. Un mix che sarà in primo piano a Host 2025, a fieramilano – Rho dal 17 al 21 ottobre 2025, in particolare nell’area dedicata ad Arredo e Tecnologia.

The common denominator? Focusing on impeccable, high-tech service without sacrificing the human element. A mix that will be in the spotlight at Host 2025, at fieramilano - Rho from 17 to 21 October 2025, particularly in the area dedicated to Furniture and Technology.