Boundaries blurring between indoor and outdoor spaces. Sustainable materials expressed in innovative forms. Special furniture for hotel restaurants and lounge bars where technology meets design. The world of hospitality contracting is abuzz. And companies in the sector - in which Made in Italy stands out - are becoming increasingly active so that they are poised to respond to the new needs.

And if at night the focus is on sustainable comfort, during the day it is on the versatility of the spaces. "Collective spaces require multi-functional, multi-material and transversal furnishings,” comments the Emu Marketing Office, "and the outdoors is an extension of the indoors, to be taken advantage of all year round with screens and bioclimatic structures. A product is therefore innovative if it has segmented functions, to be integrated in successive steps, and interprets multiple styles by adapting to multiple contexts of use”.

A versatility driven by design and that looks towards sustainability, as Vittorio Moretti, Marketing Director of Euro3plast, confirms. "The scenic presence of the furniture of our Plus+ (read 'plast') brand is able to change the perception of a space, thanks to collaborations with well-known designers. But contemporary design also takes sustainability into account, as with our new material New Life [it is a material, not a product, so we would quote it] which contains 0% new plastic, always with excellent performance”.

"There is an ever-increasing need for outdoor living, hence the need for outdoor furniture and lighting that is more impactful, colourful and unmistakably designed, but at the same time practical to move, easy to clean and durable. Precisely in order to meet the need for customisation and differentiation, we have developed the possibility of personalising the design as much as possible, through colours, stickers and ad hoc proposals, right up to the creation of moulds designed especially for a customer,” says Slide's CEO, Marco Colonna Romano.

Design meets technology, therefore, particularly in the food & beverage side of hospitality. "Our solutions have a clean design, which emphasises the products," concludes Chiara Taurian, owner of Tecnoarredamenti, a leading company for out-of-home furnishings. "We offer our clients a consultative approach, starting with a complete and in-depth analysis of the company's needs and transforming them into a customised project capable of satisfying real needs and surprising them with its originality".

Hundreds of Italian and international companies are presenting their new products at Host 2023. A not-to-be-missed appointment at fieramilano in Rho from 13 to 17 October 2023.