For consumers, moments that create shared experiences and indelible memories are becoming increasingly important. In response to this growing demand for experiential offerings, the contribution of design and careful layout and format planning is gaining importance in the hospitality sector.

This was confirmed by the significant presence of industry leaders at the latest edition of HostMilano, where they presented furniture, technologies, and tableware that embody new trends.

Of course, technology is increasingly relevant in this scenario too. Claudio Ferri, CEO of Zucchetti Hospitality, explained that “the real novelty was that our company has also entered the hardware world through a partnership, enabling us to offer a complete solution. The result is a unique software and hardware solution with Zucchetti-branded machines.”

There is also wide room for design as well. “We brought new buffet lines to Host for both the Sambonet and Rosenthal brands, as well as Paderno,” commented the marketing department of the Arcturus Group. “We met a diverse range of visitors, including Italian and European wholesalers, end customers from all over the world, especially from Saudi Arabia, Asia, and the United Arab Emirates, as well as representatives of major hotel brands.”

“We presented our products with a dedicated concept,” explained Stefano Urbani, Contract Manager at Unopiù, who participated in the event for the first time. “We focused on high-end and top-tier products, with a look and feel suitable for both indoor and outdoor settings.”

Franco Costa, president of Costa Group, concluded by saying, “Our goal is to merge the world of food with art, Italian beauty, and craftsmanship. Business meetings at HostMilano met our expectations, as we met both Italians and foreigners.”

To discover the design and formats of the new Roaring Twenties, the appointment is at Host 2025, at fieramilano in Rho from 17 to 21 October 2025.