Once again this year, the macro area dedicated to the Food Service Equipment and Bakery, Pizza, Pasta sectors at Host 2023 represented the beating heart of the event, where exhibitors could showcase technological innovations with a strong focus on sustainability.

This is how Timothy John Fitzgerald, CEO of Middleby, explained it: “We focus on sustainable innovations to save electricity - such as 95% efficient induction - and 'ventless' appliances, in which we are leaders. These are very expensive components with a significant environmental impact, and we can create a completely ventless kitchen”.

People at Rational also agree HostMilano is the most anticipated event to launch innovation. “We exhibit at many trade fairs,” said Federica Padrin, Marketing Director, “but Host remains the most important and international one. We have chosen it to introduce a world-first, an automated and integrated washing system for cooking equipment, a significant evolution in technology.”

An environment that looks to the future on an international scale

Glauca Vesperini, Marketing Manager at Angelo Po, also agrees on the international level of the event: “It is an opportunity to meet partners from all over the world, and this year there was an even stronger desire to meet in person. Retailers from Europe, Africa, Asia, Russia, and North America, as well as end customers in the Italian market, crowded our booth.”

In addition to modern kitchen equipment, high-quality raw materials are essential. Giulia Alfieri, Marketing & Communication Department at Molino Dalla Giovanna, explained: “It is important for us to be at HostMilano, especially because of the international audience it attracts, the energy it exudes, and the synergies that develop.”

Arrivederci to the major players at Host 2025, at Fieramilano in Rho from October 17 to October 21, 2025.