It is the city where modern espresso coffee made its debut at the 1906 World’s Fair. But also, a cosmopolitan metropolis that loves to experiment with specialty coffees, new extraction methods or cocktails based on the black beverage. Milan is a recognized coffee capital of the world, a role that is further enhanced by the return of the World Barista Championship at Host 2025, at fieramilano in Milan-Rho from 17 to 21 October next year.

Focused on promoting excellence in coffee and the professional growth of baristas, The World Barista Championship allows bar professionals to demonstrate their expertise in preparing innovative espresso or lattes drinks, and signature creations. Each 15-minute performance is evaluated by certified judges based on a range of technical and sensory attributes, while the cutting-edge approaches and tools used on the WBC stage generate a broad and lasting impact on the industry.

It is a highly competitive championship, that attracts top baristas from more than 50 chapters who will compete with their skills, creativity and mastery to win the coveted title of World Barista Champion. The WBC is one of seven World Coffee Championships, annual competitions based on the professional skills, produced by the Specialty Coffee Association (SCA) and hosted in a number of the world’s most important coffee events.

The WBC will be one of the flagships in the dense calendar of events that complement the SIC – Salone Internazionale del Caffè. Within HostMilano’s multi-sector exhibition concept, SIC is the global benchmark for business and trends along the entire value chain, from raw beans to the cup.