Host 2023, at Fieramilano in Rho from Friday 13th to Tuesday 17th October is confirmed as the event par excellence that gives a preview of global hospitality trends.

Look to tomorrow to buy today

This is the opinion above all of the great number of buyers selected in 75 countries around the world, also in collaboration with the agency ICE-ITA. More specifically, 41% are from the Americas, 21% from the Gulf States and Middle East countries and 30% from Eurasia.

To name just a few: LinkedIn (United States): The Food and Hospitality director, the person in charge of purchasing bar equipment, kitchens, pantries and corporate hospitality programs at a global level, will participate as a Buyer at HostMilano 2023; Sobeys Inc. (Canada), the second largest retail company in the country with around 1,300 supermarkets; the luxury hotel group Paris Society International Investment LLC (United Arab Emirates): founded in 2008 in France and specializes in the development and management of ultra-luxury accommodation facilities. It currently manages 60 facilities including restaurants, nightclubs, hotels and event spaces, and Changsha Hai Xuan Catering Management Co. (China), which owns 400 ice-cream shops under the Pobeice brand.

Innovation that becomes visible in the media

And it is a view shared by those who earn a living through the new trends: the media, both traditional and social, and 17 top Italian and foreign influencers.

Why does being there matter to them so much? As they themselves explain: “We cannot miss it because in the Gulf states sustainability and technology are increasingly crucial components of F&B”, says Dubai foodservice influencer Pallavi Sangtani. Vernika Awal, who is from India, adds: “In India too, consumers are becoming more and more demanding and we also look to Host for raw materials.” Finally, from China Peggy Li comments: “In the second half of 2023, China is reopening to travel and this represents a growth opportunity for all out-of-home supplies.”