Bread, pizza, pasta. They are the iconic 3 P’s of Italian cuisine. And they have also always been among the great protagonists of HostMilano.

In the next edition – at fieramilano in Rho from 17 to 21 October, 2025 – these protagonists will present themselves in an even more incisive and effective context thanks to the revamped concept of MIPPP – Milano Pane Pizza Pasta, also thanks to the agreement signed by Fiera Milano with Consorzio SIPAN, which will bring its leading technological member companies. A contribution that will bring even more innovation to an already rich parterre of international top players.

Stated Erika Brighenti, Communication & Marketing at Zanolli: “Today the trend is to offer the end customer a refined, unique and recognizable product. For this reason, our technology is increasingly oriented toward machinery that guarantees the consistency and certainty of always obtaining the same result when cooking. Not only that: looking at sustainability, for years our electronics have also guaranteed the user significant energy savings.”

“HostMilano is helping to develop a competitive environment in which companies are committed to innovating to bring more and more advanced technologies to the table every two years,” noted Marcello Cuppone, Head of Research and Development at the eponymous company. “For example, we are developing even more high-performance software to simplify the control of cooking, personalizing more and more the management of heat and, above all, its delivery methods.”

The revamped MIPPP – Milano Pane Pizza Pasta will make it possible to reach new segments of Italian and foreign visitors in the food retail, large-scale distribution and catering sectors, with a greater emphasis also on certain geographical areas of particular interest to operators in the sector, such as the South of Italy.

An additional opportunity to go out and discover new trends, from technologies to market data and consumer habits to exciting competitions, will also be represented by the schedule of events.