‘The power of experience, a passion for the future.’ “For us this is not just a slogan, but something we firmly believe in,” says Emanuela Cipelletti, marketing manager of Frigomat, a firm which even during the lockdown continued to make innovation and a drive towards change central to its corporate philosophy. “We never stopped, and we even brought onto the market two new machines: King (a cream whipper) and Twist (a batch freezer), both featuring an automatic wash procedure that is well suited to new market demands. This function, which on the King machine is an alternative method to the complete disassembly of the machine, enables the operator to quickly, simply and automatically sanitise completely all components that come into contact with food. This means that the operator not only can work in fully hygienic conditions but also has time to engage in other activities (in or outside the kitchen, of a professional or recreational nature), because of the time saved on the laborious procedure the cleaning of the machine previously entailed.

The search for solutions geared towards future needs is also important in the world of packaging. The main thing is to find key concepts, ones that are particularly current now. “There is undoubtedly a perceived need for practicality, for products that are easy to use, recyclable wherever possible and therefore environmentally friendly. The Covid emergency has rendered the matter of environmental protection even more urgent,” says Alessandro Perli, head of sales at Scotton. It is no coincidence that this company launched a new range of takeaway products last month. These are “practical, economical and perfectly suited to the requirements of many operators who did all they could, in the most acute stage of the crisis, to get round the fact that establishments were not allowed to open to the public, offering a delivery or click-and-collect service instead.” A solution, Perli believes, that can become an important way of diversifying revenues, even when the emergency is over.