The whole supply chain, from start to finish. For the restart of the entire Ho.re.ca sector this year Fiera Milano has focused on an exceptional combination. The traditional Host event (from 22 to 26 October 2021) will in fact be staged not only "in person", and in complete safety, but simultaneously with TUTTOFOOD, the leading event in the agri-food ecosystem, with the aim of exploiting the synergies existing between two highly complementary sectors such as agrifood and professional hospitality. Precisely what will happen in the case of His Majesty the chocolate, present in the pavilions of Rho Fiera not only with the manufacturers of machinery for its processing, but also with the ingredients, semi-finished products and the finished product. “We offer a complete range of products to set up breakfast and banquets in complete safety: products that are simple to prepare and require few ingredients in order to minimize handling and any risky phases. We also offer preparations for Brownies, Red Velvet, Muffin, Cup cake, Shortcrust pastry, Crepes and Waffle, Custard”, let us know from a historic company like Babbi, a confirmed Host2021 exhibitor.

After all, the consumption of chocolate in the last 12 months has seen a double-digit increase in sales. However, the methods and reasons for consumption have changed: “Impulse buying on the online channel and the idea of ​​buying as self indulgence have made their way. Chocolate, in fact, continues to be an indispensable cuddle that is aimed at an increasingly demanding consumer, who is attentive to sustainability and to the origin of raw materials; a consumer who takes the time to read the label and find out about the brand for a conscious choice", explains Carlotta Tommasi, Marketing Communications Assistant at La Perla di Torino. One more reason, therefore, why companies today must move along a path that allows them to maintain the right balance between beauty, goodness and also accessibility. “For this reason - continues the manager - we will present ourselves at Host with a series of innovations designed specifically for this new phase”. Starting with the Pistachio and Raspberry chocolate truffle. “A soft mixture of white chocolate with whole pistachios and fragrant raspberries, dusted with icing sugar. Raspberries are fruits that have antioxidant and anti-inflammatory properties. Pistachios are vegetable proteins, rich in minerals and vitamins. From the meeting of these two ingredients, we have obtained a healthy and delicious truffle that combines sweetness and acidity in a perfect balance”.