Over 1100 exhibitors from 40 countries will be present at HostMilano. But as always, the event will also be able to count on a very large representation of hosted buyers who will be joined by all those who will arrive in the Rho Fiera pavilions thanks to the partnerships signed with the most important associations of the most promising markets, from the Americas to the Middle East, passing through the top markets of the old continent and Russia. For everyone, in addition to the opportunity to finally meet in person, and in complete safety, Fiera Milano has developed an additional tool capable of facilitating business and networking opportunities: the latest release of Expoplaza, the multimedia catalog that it will be online before and after the five days of the event will guarantee the presence of Chat and Open Agenda to fix appointments, and to allow visitors and buyers to get in touch with the exhibiting companies, planning their visit in advance.

One more way to face together the challenges of the New Normal, where the real challenge will be to intercept the new needs of consumers in a constantly evolving sector such as that of professional hospitality. “It will be of fundamental importance for us to observe new solutions and unprecedented technologies, in a segment like ours, that of professional catering equipment where many things have changed”, says Lauro Salim Moura Sales Director of the Brazilian Refrisul. From ovens and refrigerators to hôtellerie, from Latin America to Egypt, the step is short, when it comes to trying to outline the guidelines for the coming months and years. “The secret of the New Normal will be to be able to manufacture ready-to-use products, capable of reducing operating costs that may become too expensive for everyone”, continues the Sales Director of Egypt Bakery Stores, Marwa Hashem. “In our country - continues S. Sen, Director Strategy & Innovation of Bartechco, a production company of accessories for bars based in Dubai - Pandemic has redesigned the industry. Now, it has become absolutely essential to focus on economic phenomena such as delivery, online sales and dark kitchens”.

Focus on current events also in Russia, where the director of Kit Russia Olga Orlosvskaya - a company that represents numerous brands of professional equipment and tableware for Ho.re.ca on the ex-USSR market - has no doubts: "At Host I expect to find new proposals in terms of equipment, simple and innovative at the same time, but still of the highest quality. Quality that is highly sought after on our market, but which in recent times, in the case of Italian companies, has not always been up to the task". In short, the world is changing. "But we want to change at the same time, offering our customers only the best". Is it better a “face-to-face” or virtual exhibition, then? A question upon which, for once, everyone agrees. “It’s easier to decide whether to buy a product or not if you can touch it and see it”, concludes the manager of Kit Russia.