Hospitality makes itself beautiful to welcome again a customer who has been away for too long, but who couldn't wait to return to being welcomed and pampered. Thus the mise en place is renewed with solutions of great taste and design, which will be presented in the table furniture and technology area of ​​HostMilano.

“We produce and distribute linen for hotels and restaurants. Due to the intrinsic characteristics of our products, it is essential that Host is held in attendance. In fact, it is always difficult to evaluate the characteristics and qualities of fabrics, packaging and finishes through images, albeit evocative, but which cannot replace the sensations and perceptions transmitted by the softness to the touch of a cotton satin fabric, from  the true color of a product dyed specifically for a customer, with the crunchiness and preciousness of a linen garment spun with long fiber Flanders linen, and so on", explains Luisa Sala, Rivolta Carmignani's Italian Sales Office who will present new lines of new designs, strengthened by the relaunch of the brand.

“The textile sector has suffered great hardships and difficulties. This is why, in order to renew ourselves and give new vitality to the market, we have continued to promote the research and development of new items and materials, increasingly based on sustainability, innovation and products in respect of the environment, health and safety of workers, social responsibility of companies, safety of the chemicals used".

“The exhibited objects must be touched, explored, analyzed and the direct human relationship completely changes the vision of things - agrees Giorgio Rusconi of Kai Europe - The tone of voice, a look, the moving hands stimulate the customer in a way that a monitor will never be able to".

At Host, the company will present the latest Japanese technologies applied to knife blades. "HoReCa spaces are increasingly 'open' and guests can see the chefs at work. A perfect, efficient and aesthetically fascinating tool certainly enhances the image of the operator who uses it".

According to Rusconi, "the precision and attention in preparing and serving require very high-performance tools and we are no longer satisfied with mediocre products. European chefs are increasingly looking at Japanese culture and this also brings them closer to the tools they use".

“We can't wait to physically see our customers. New technologies have allowed us to keep in touch with video calls, e-mails, phone calls. But that's not the way we like to connect, it's time to meet face to face: it's the best way to do business,”says Adriana Gómez, marketing manager at Pordamsa Design for Chefs.

The Spanish company is focusing on the production of exclusive and innovative tableware, beautifully crafted. “At Host we will present premium solutions with versatile designs and materials. An exhaustive portfolio of functional and aesthetic tableware to satisfy and complete all hospitality requirements and expectations".

Now more than ever it is important to be flexible in the face of changing needs. “What worked ten years ago may not work today. The industry has changed, and so has tableware. Hospitality is looking for new catering concepts with innovative and sustainable solutions for new gastronomic experiences ".