Smart Label - Host Innovation Award

Organized by POLI.design under the patronage of ADI - Associazione Italiana per il Disegno Industriale

What is it?

SMART Label is an award for innovation in the hospitality industry, promoted by HOST - Fiera Milano in collaboration with POLI.design, which will be given during the next edition of HostMilano 2021 to those products / services / projects that stand out for distinctive features in terms of functionality, technology, environmental sustainability, or ethical or social implications.

A Jury, composed of professors of Politecnico di Milano and industry experts, will assess the applications and will give recognition to those that demonstrate that they have the necessary requirements of innovation.

Selected products

SMART LABEL INDEX

Download the regulation

Jury 2021

Venanzio Arquilla

Venanzio Arquilla He is Associate Professor of the Politecnico di Milano _ Design School Secretary of the Bachelor Degree on Product Design and the Master Degree on Product Design for Innovation at the Politecnico di Milano - Design School His research activities deal with design innovation tools and methodologies, UX, service design, design policies, making and fabbing, including different research on innovation and technological transfer of design at national and international levels. He is the founder and the coordinator of the UX Design higher education course at the POLI.design and project coordinator of MakeinProgress.

Shujoy Chakraborty

Shujoy Chakraborty is an Assistant Professor of Product Design at the University of Madeira (UMa), Department of Art and Design. His current areas of research include new product innovation, virtual reality assisted product development, and product semantics. Shujoy teaches in the Undergraduate Design and the Master in Spatial Design programs. His university pedagogy focuses on next generation hotels design, parametric architecture, product design drawing, shape coding, and design process theory. Shujoy is a faculty member of the ITI-LARSyS (Laboratory of Robotics and Engineering Systems) Research Unit from Técnico Lisboa. Shujoy holds a Ph.D in Design from the Politecnico di Milano and a Master Degree in Design from Domus Academy Milano.

Iginio Massari

Iginio Massari was born August 29, 1942 in Brescia and is considered one of the greatest pastry chefs alive today His mother a cook, his father a canteen manager, during his first memories we find him admiring colours, shapes and perfumes … At 16 years old he starts working in a bakery in the city center for a few months. His desire to learn the art of baking pushes him to move to Switzerland where, in four years, he matured his first patisserie and chocolaterie experience. In Budrye he has the honor of working with master Claude Gerber. This is where he completed his first education before returning to Italy where he was already highly sought after because of his abilities and dedication. Iginio then has a serious road accident, but the forced immobility did not stop his personal dynamism nor did it stop Mr. Barzetti, noted food industrialist, who just to have Massari working alongside him, would have his brother pick him up at home every day. Bauli is where he strengthened his knowledge on yeast dough. He returned to Brescia as manager and head pastry chef of Fratelli Cervi and later on moved to Star as the technical manager of the manufactured and industrial sector from 1969 to 1971. In 1971 Massari opened the now famous pastry shop “Pasticceria Veneto” in Brescia, as his wife had long desired. Iginio is intimidating as much as he is loved. He is recognized all over the world for his superior talent, his strict professional discipline and his dedication. He is also appreciated even more for his culture and honesty. Massari has won more than 300 competitions, awards and national as well as international recognitions since 1964.

Matteo O. Ingaramo

He graduated in 1997 in architecture with a project of Industrial Design published as excellent thesis by the Politecnico di Torino, he took his master degree in Strategic Design at the Politecnico di Milano. He is PhD in Industrial Design at the Politecnico di Milano. Since 2005 he develops his research and didactic activities as Assistant Professor at the Department of Industrial Design, Art and Communication at the Politecnico di Milano. Lecturer at Master degree course in “Design for Product development” at the Politecnico di Milano and lecturer at the Politecnico di Torino from 2003. Coordinator of research projects at the UdR PP (Product Design Research Unit – INDACO Department) concerning design driven innovation, he is responsible for IDEA (Innovation Design Action) research group. From its foundation he is secretary and professor for the Specializing Master in Design & Engineering. He is responsible for the Italian participation to the Sino‐European Design Management Network. He is Chief Executive Officer of POLI.design, founded by Politecnico di Milano for action research and post graduate teaching.

Fayun Zhu

Works in China Academy of Art as the assistant to the Dean of Industrial Design Research Institute and Deputy Director of Design Intelligence Award committee office, focus on the research of industry application of creative design. As a partner of Jin Yuan venture capital of design industry, help the design brands break the bottleneck restricting the various elements and win the survival and development of space. He also established the design agency Han Pin, providing high-quality professional automotive design to many international famous brands.

Francesco Zurlo

Vice-Dean of the Politecnico di Milano Design School, Chairman of the Board of Directors and Legal Representative of POLI.design PhD in Industrial Design, he is Full Professor of Industrial Design at Politecnico di Milano. Since 2002 he is director of the Master in Strategic Design and of the Executive Master in Interior Design and Management, managed between China and Italy. He is also the creator and director of the courses Brand of Territorial Systems, Design for Toy and Kids and Wine Design, managed by POLI.design. He is responsible for research activities in the Board of Department of Design of Politecnico di Milano. He has been a member of the Board of the Scientific Association of Design (SID) since February 2014 and curator of the ADI Index 2014. His research interests are focused on issues of Strategic Design and Design Management; he also deals with self-entrepreneurship (research, support, policies) in the context of European research and regional initiatives. He carries out teaching activities at international level at various universities and research and teaching centers in South America, Europe and China. He is the author of numerous national and international publications on strategic design.

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