From gourmet coffees, fermented in barrique barrels like wines, to frozen coffee as an alternative to roasting, innovations first come through HostMilano. Where they also become business: according to Market Research Future, the global coffee market will be worth $83.6 billion this year and $112.8 in 2030.

At Host 2025, at fieramilano in Milan Rho from 17 to 21October, the no-miss appointment for coffee lovers from all over the world is with SIC - Salone Internazionale del Caffè. Proof of this is the many protagonists who, have already confirmed their presence along the value chain, ‘from bean to cup’.

Starting with the bean, comments Theresa Sandalj, Vice President of Sandalj Trading Company, "As raw coffee traders, we see trends from countries of origin to consumption. Abroad, filter culture is making way for quality espresso blends for dairy drinks. Italy is opening up to filter extractions, especially in specialty coffee places.” The importance of sustainability is also growing: “We believe in suppliers who invest in sustainable production, for example with Carbon Negative coffees.”

On sustainability agrees Paola Macoggi, HR and Institutional Relations Director at Covim: “Coffee is a unique natural product, and this inspires our deep commitment to the environment: for some of our compostable capsules, the carbon footprint is quantified according to ISO 14067.” On trends, Macoggi continues: “the focus on traceability and specialty coffees influences extraction methodologies, adopting techniques that preserve the unique characteristics of each blend.”

“The consumer is looking for an experience, an emotion,” concludes Sarah Portioli, Marketing Office Manager of the eponymous roasting company. “Coffee lovers want to know everything about the products they consume, from provenance to packaging, and they are very aware of environmental issues. That’s why we have introduced recyclable 100% virgin cardboard cups and 100% biodegradable bamboo scoops that can be disposed of in organic waste.”

At Host 2025, coffee will also be the focus of a rich schedule of events.