A survey by Deloitte confirms the very welcome return of catering chains and food delivery services. Italy is the top market in terms of value and penetration of quality restaurants.
As many suspected – and as the figures now confirm – people’s desire to dine out is bigger than any crisis. The Foodservice Market Monitor, a study carried out by Deloitte into the global catering industry, has found that in 2021 there was a return to growth of 15.6% on 2020, reaching a total value of 2,221 billion euros (a against 1,921 billion in 2020).
Interestingly, Italy ranks top and comes sixth worldwide in the quality restaurants segment, with a sharp rebound of +14.5% on 2020 and a total value of 31 billion euros.
Europe as a whole has remained stable here, maintaining its 18% share of the world market and a growth of +16.7% on 2020. And while the Asia-Pacific area confirms its position as the main market, with 48% of the total (+13.7%, CAGR 20-21), North America has at 24% consolidated the expansion it recorded in 2020, displaying the highest growth rate (+18% CAGR 20-21).
The pandemic undoubtedly led to – and in some cases accelerated – more than one change on the market. The restaurant with table service remains the most widespread format internationally (48%) but ranks second in terms of growth rate behind Street Food (those two formats grew by 18.8% and 21.3% respectively), although the latter still accounts for just 5% of the market. Fast food and Delivery are the second most popular formats (33%), especially in North America, where half of all companies are located. Cafés and bars – the third most popular format, with 14% of share – are a typically European format, accounting for 30% of all catering activity.
With 44% of market share, China leads the way (by value) on Full Service, followed by the USA (16%).
Italy ranks sixth globally by diffusion, with a growth of +14.5% on the previous year (CAGR 20-21) and a value of 31 billion euros. Here, one in two of all catering includes “served” food, the other half being divided between Quick Service (28%) and Cafés and Bars (21%).
As for food consumption settings, Retail (foodservice inside supermarkets or shopping malls) has proved to be the most dynamic area in this moment of economic recovery, with a growth of +27.6% on 2020. And there was a two-figure growth also for trading establishments located in tourist destinations or places of entertainment.
The Delivery format more than doubled over a 12-month period, growing by a staggering +53.7% (CAGR 20-21, while catering chains account for around one third of the world’s global Foodservice market, with a two-figure growth (+14.8%). The highest growth was seen in Europe (up 18.8% on 2020), and even more markedly in Italy (+23.2%), even though here chains account for just 8% of al establishments in the sector.