Art, history and design. The Archistar touch. Nature and sustainability. These are the leitmotifs of the new luxury hôtellerie. With one ambition: to create authentic destinations that offer not only hospitality, but true customised lifestyle experiences.

This is the case of Portrait Milano, the most recent addition to the Ferragamo group's collection of luxury hotels. Housed in the former Archiepiscopal Seminary, a jewel of the Milanese baroque, the new Portrait designed by Michele de Lucchi, and Michele Bönan for the interiors, starts from fashion as a trait d'union between the family and the soul of the city: a fashion that is not ephemeral, inspired by the great tradition of understatement of the Milanese upper middle class - à la 'I am love' - which is embodied in a strongly materialised interior design of stone, leather, wood panelling and precious fabrics, which contrastingly enhances the austere architecture of the carefully restored Seminary. While the piano nobile is dedicated to accommodation, the ground floor features boutiques and restaurants, opening onto the large inner square.

Again, the recovery of an urban landmark, but in the name of nature and sustainability, is the leitmotif of the new Rosewood in São Paulo, the first in the chain in South America. Housed in an iconic former maternity hospital, the hotel features a new tower with a vertical garden designed by Philippe Starck and decorated with works by local artists, which dialogues with the restyling by Jean Nouvel, using natural fabrics, reclaimed wood, Brazilian vegetation and design pieces. As many as six restaurants for as many different gourmet experiences.

Moving up the continent, to New York for the first property in North America to open soon, Six Senses focuses on the most iconic contemporary architecture and chooses The XI, the double tower overlooking the Hudson River, designed by Bjarke Ingels. The new hotel aspires to become an integral part of the city's cultural life: it will have a large swimming pool and an art gallery open to all, as well as spaces where ad hoc experiences such as haute cuisine will be held.

But that's just the beginning. The new formats also focus on high technology - voice-controlled home automation, smart mirrors, access via apps on your smartphone - or sustainability, achieving LEED certification, eliminating non-recyclable plastic, implementing renewable energy sources and reducing water consumption. And again, hotels are less and less hotels and more and more 'places' for co-working, but also co-living. And finally: even greater focus on talent development, and on territories, going beyond the brand to embrace local traditions in design.

To discover all the future trends, the must-see destination is Host 2023, at fieramilano in Rho from 13 to 17 October.