A completely new and dynamic event is coming to HostMilano: Bakery Square, an arena entirely dedicated to the art of baking, where the passion for bread-making comes alive through scents, flours, and fermentations. This special area, created in collaboration with the SIPAN Consortium and other industry associations, will be a go-to destination for professionals and enthusiasts alike, immersed in creativity and cultural buzz.
High-level competitions, technical and creative workshops, and unique opportunities to learn, share, and challenge oneself will take place here.

At the heart of the event is the importance of education. Now more than ever, during a time of great transformation in the world of bread, pizza, and pasta, staying updated and ahead of the curve is essential. That's why high-profile speakers and industry experts will take the stage not only as demonstrators but as true educators, ready to share their know-how, experience, and vision for the future.

In partnership with the SIPAN Consortium, themed talks and labs will be held on innovation, sustainability, and new trends in the bakery world.

Finally, on Sunday, October 19, in the Aquarius Room at the Fiera Milano Service Center, the long-awaited Sourdough Conference will take place: a fascinating journey into the heart of natural fermentation—where science, tradition, and culture meet. A must-attend event to uncover the secrets of an ingredient that bridges the past and the future.