An exhibition route that makes even more immediate and fluid the connection between one supply chain and another in the wide world of bars and coffee, further enhancing the affinities and synergies that can generate new business and cross-selling opportunities.

This is the rationale behind the new layout of Host 2025, which will be held at Fiera Milano’s Rho fairgrounds from 17 to 21 October 2025. In particular, SIC - Salone Internazionale del Caffè will be hosted in Halls 8-12 and 16-20, strategically located in the center of the district: thus, it becomes faster to access the area both from the East Gate, with the subway and the train station, and from the West Gate, with the parking lots, as well as from the South Gate – located in front of the pavilions – with the related Service Center.

The two-storey structure of Halls 8-12 and 16-20 will allow shorter and more intuitive visitor routes, while the bridge connection between Halls 12 and 16, located on the second floor, will ensure a continuous and constant influx of visitors to the upper floor. An extension to Hall 18 (in front of 20) will also allow contamination with the Gelato-Pastry sector.

More generally, the exhibition's overall layout optimizes the use of space in the large Rho district, limiting long-distance travel and accentuating the philosophy of enhancing the value of related supply chains that has always guided Host Milano’s exhibition concept.