Pizza & Guaranà

fieramilano, Rho
17-21.10.2025

Brazil

Pizza & Guaranà

Food is culture and music is a very good partner to gastronomy. 

By Luciana Bianchi

 

In Brazil, the Italian born singer Aramà (Giulia Carmentano), has released a new song including a video which pays homage to the Italian food culture. The famous Italian neighbourhood in São Paulo - Bixiga, with its trattorie and pizzerie, is the backdrop for the video clip. 
A vintage vibe with 50’s fashion, the music blends Brazilian funk and House music. 
Guaraná is a popular fizzy drink and part of the childhood memories of most Brazilians. 
The song shows the strong connection between Brazilian and Italian culinary culture, and that pasta and pizza are at the heart of all Brazilians, from all regions and backgrounds. 

 

No other country in the world has adopted these two dishes as their own! It is important to know that among the more than 30 million Italian descendants (or as we are called locally: Italo-Brasileiros), half of them live in São Paulo. It is the largest population of Italian descendants living outside Italy!

 

Here, the video:
https://www.sopacultural.com/arama-lanca-divertido-clipe-de-pizza-e-guarana/

 


www.luciana-bianchi.com