Ready, steady, go. Among the pavilions of Rho Fiera Milano, the machine of the 42nd edition of HostMilano has already started its engines to celebrate - live and in complete safety - the restart of the entire Horeca world (from 22 to 26 October 2021). From Professional Catering to Bakery Pizza Pasta; from Coffee, Tea, Bar Coffee machines Vending with the historic Sic, International Coffee Exhibition, to Gelato Pastry, to finish with the Furniture Technology Table, all the macro-areas of professional hospitality will be at the starting line of what, once upon a time moreover, it is confirmed to be the real hub of global Equipment, Coffee and Food.

To confirm this, just scroll through the list of confirmed exhibitors, where all the most important Italian and international players appear. In total, 1,291 exhibiting companies will arrive in Milan to discuss and stay updated on the state of the art in the sector in terms of technological innovation, product and service, but also to outline the scenarios that will shape the hospitality of the future. 435 participants from 43 countries (with an international percentage of 34%), including promising international markets such as Germany, France, Spain, USA, Portugal, Holland, Greece, United Kingdom and Turkey. As for the product sectors, the most represented at the fair will be Professional Catering and Coffee Machine Bars.

But that's not enough, because Host2021's role as a world marketplace for the sector and its various supply chains is also demonstrated by the rich parterre of buyers who will participate in the event. Through the continuous support of ICE/ITA Agenzia, at the starting line of the fair there will be about 500 Hosted Buyers (representing 41 countries between North and South America, Europe, the Middle East and Russia), in addition to those that will arrive at Milan through the numerous partnerships that the event has signed with about thirty of the most important Italian and international associations in the sector.

To further increase the opportunities for networking among participants, the 2021 HostMilano edition will also be able to count on the presence of two further features: the functioning of Expo Plaza, the virtual appendix that guarantees the online presence of the catalogs, allowing the organization of agendas open and fixed appointments with the selected exhibitors. And the simultaneous holding of two events such as TUTTOFOOD, the leading event in the agri-food ecosystem, an ideal time to take advantage of the synergies between agrifood and hospitality; and MEAT-TECH, the event dedicated to technologies for meat processing and ready meals.

Furthermore, as always faithful to its role as hub of innovation and technology, the next edition of HostMilano will also host the great showcase of SMART Label - Host Innovation Award, the competition open to all innovative companies, organized by Fiera Milano and HostMilano in collaboration with POLI.Design Consortium of the Politecnico di Milano with the patronage of ADI - Italian Association for Industrial Design. A recognition that this year has proved more coveted than ever, as evidenced by the presentation of about eighty submissions and the awarding of 25 Italian and international companies that have best interpreted the trends that will shape the industry of tomorrow. Also organized in collaboration with POLI.design, the Digital Talks will finally return, a series of in-depth seminars aimed at architects and experts in the sector looking for opportunities for professional updating; at the center of the meetings, the most topical issues applied to the professional hospitality sector.