Four transversal and international webinars to look at the future of HoReCa, exploring the trends that are changing the world of hospitality, from the offer to its use: this is the goal of Host4Future. The HostMilano project is part of the consolidated mission of the International Hospitality Exhibition to build an international hub that brings together high-level experts on its channels throughout the year, with the aim of supporting its partners by presenting an in-depth analysis of current trends, best practices and international scenarios.

The appointment with the Host4Future webinars is from 7 to 28 June every Monday at 4 pm CET, to allow them to be enjoyed by all the public who will connect from various parts of the world. The webinars will be held in English on the Zoom platform, in the presence of a rich panel of experts and professionals moderated by the journalist Leiti Hsu, who is confirmed as Host Ambassador in the BeMyHost project (https://host.fieramilano.it/be-my-host/ambassador-2021.html). Topics such as digitization, new approaches, sustainability and design will be addressed by speakers chosen from among the protagonists of the world of hospitality at large who are doing something truly innovative in the sector, and whose experience can be an inspiration for companies and professionals of HoReCa.

The topics of the webinars are:

Green Is The New Black, on June 7.

Attention to a "new green wave" is now a topic of fundamental importance for anyone working in the Ho.Re.Ca. The sector, thanks to the use of technology and innovation, has all the potential to make an important qualitative leap. The webinar will analyze the approaches that result in the adoption of new machinery and processes, in the strong focus on reducing energy consumption and waste and in the reduced use of bulky and plastic packaging.

A focus on the circular economy at the service not only of the consumer, but above all at the service of the companies operating in the hospitality sector and looking for green ideas.

Among the speakers Eugenio Sapora, Country Manager of Too Good To Go, Massimo Massarotto, Founder of Apepak, Bill Lee, CEO of Yonder, Giuseppe De Martino, General Manager of St Regis Rome and Andrew Tucker, Sanremo Coffee Machines.

Design your Experience, June 14

Design is at the service of the world of hospitality and catering to make the guest experience better. Sound design, table set, redefinition of spaces and solutions that combine aesthetics and functionality participate in reshaping the world of hospitality and catering of the future.

The speakers are Valerio Cometti, V12design; Lorenzo Fassi, Sound Designer; Giulio Ceppi, Designer & Professor at the Milan Polytechnic; Franco Costa, Costa Group; Ergian Alberg, Architect at AquiliAlberg.

Let’s Get Digital, June 21

An event that sees the participation of hotel managers, consultants, platform developers, creators of digital marketing projects and social campaigns that have helped to facilitate the management and enhancement of the facilities.

Among the confirmed participants, Anna Polonsky of the New York studio Polonsky & Friends; John Lettieri, Founder and President of Virtual kitchen & HERO; Patrizia Hofer, General Manager of St Regis Venice; Dino Borri of Eataly New York and David Kaye, Brand Director of the Vietnamese hotel chain Wink Hotels.

Change is Good, June 28

We have been forced to change, but that’s not necessarily a negative factor. For a successful business, it is important to know how to adapt to the "new normal" and find opportunities in it. People's consumption habits change, as do the destinations of the spaces and the offer to the customer: for example, hotels become new co-working spaces.

Among the speakers, Paolo Colapietro, Founder of KUIRI CLOUD KITCHEN, Andrea Prevosti, General Manager of Grand Hotel Parker's Napoli, Michael Cheng, Dean Chaplin School of Tourism and Hospitality, Aline Borghese, HOST Ambassador and journalist, Edward Harvey, Elevate Michael Jones, Editorial Director, Progressive Content (FCSI).