Bravo SpA, based in Montecchio Maggiore in north-east Italy’s Veneto region, wasted no time in deciding to “strengthen this new line of business,” in support of the out-of-home eating sector, which also includes gelaterias. A choice that has not, however, meant ceasing to focus on the construction of professional machinery with advanced software and cutting-edge technology. “Our vision of the future,” the company says, “can be summed up in three concepts: it is smart, because we are moving increasingly towards a highly digital world; it is hi-tech, because technology is what will help businesses develop and take advantage of new growth opportunities; and finally it is hyper-connected, enabling us to shorten distances by virtual means and to connect to others in real time.”

Valmar Global, meanwhile, has decided to focus on product personalisation, as well as on innovative solutions designed with sustainability in mind. This year, the Slovenian company launched a new automatic gelato dispenser, whose main feature is the brevity of its operating cycle. “The social distancing imposed by the emergency,” explains Martin Gregori, master gelato & pastry chef and Valmar Global trainer manager, “has to some extent changed the way gelato is sold. Gelato makers have – due to circumstances beyond their control – had to start offering new services that would previously have been unthinkable, such as delivery and takeaway services. All of which has led to a new way of selling gelato and has expanded sales channels.”