Smart Label - Host Innovation Award

Organized by POLI.design under the patronage of ADI - Associazione Italiana per il Disegno Industriale

What is it?

SMART Label is an award for innovation in the hospitality industry, promoted by HOST - Fiera Milano in collaboration with POLI.design, which will be given during the next edition of HostMilano 2023 to those products / services / projects that stand out for distinctive features in terms of functionality, technology, environmental sustainability, or ethical or social implications.

A Jury, composed of professors of Politecnico di Milano and industry experts, will assess the applications and will give recognition to those that demonstrate that they have the necessary requirements of innovation.

SELECTED PRODUCTS

Venanzio Arquilla

He is Associate Professor of the Politecnico di Milano _ Design School Secretary of the Bachelor Degree on Product Design and the Master Degree on Product Design for Innovation at the Politecnico di Milano - Design School His research activities deal with design innovation tools and methodologies, UX, service design, design policies, making and fabbing, including different research on innovation and technological transfer of design at national and international levels. He is the founder and the coordinator of the UX Design higher education course at the POLI.design and project coordinator of MakeinProgress

Giselle Chajin

Giselle is a Systems and Services Design expert with extensive experience in international consulting. In the last 12 years, she has lived and worked in five countries, learning from different cultures and backgrounds and working with the public and private sectors. These experiences helped her open up to new environments and increased her empathy for people and awareness of her surroundings—she is currently UX and Service Design Director at Tangity Italy.

Matteo O. Ingaramo

He graduated in 1997 in architecture with a project of Industrial Design published as excellent thesis by the Politecnico di Torino, he took his master degree in Strategic Design at the Politecnico di Milano. He is PhD in Industrial Design at the Politecnico di Milano. Since 2005 he develops his research and didactic activities as Assistant Professor at the Department of Industrial Design, Art and Communication at the Politecnico di Milano. Lecturer at Master degree course in “Design for Product development” at the Politecnico di Milano and lecturer at the Politecnico di Torino from 2003. Coordinator of research projects at the UdR PP (Product Design Research Unit – INDACO Department) concerning design driven innovation, he is responsible for IDEA (Innovation Design Action) research group. From its foundation he is secretary and professor for the Specializing Master in Design & Engineering. He is responsible for the Italian participation to the Sino‐European Design Management Network. He is President of POLI.design, founded by Politecnico di Milano for action research and post graduate teaching.

Iginio Massari

Iginio Massari was born August 29, 1942 in Brescia and is considered one of the greatest pastry chefs alive today His mother a cook, his father a canteen manager, during his first memories we find him admiring colours, shapes and perfumes … At 16 years old he starts working in a bakery in the city center for a few months. His desire to learn the art of baking pushes him to move to Switzerland where, in four years, he matured his first patisserie and chocolaterie experience. In Budrye he has the honor of working with master Claude Gerber. This is where he completed his first education before returning to Italy where he was already highly sought after because of his abilities and dedication. Iginio then has a serious road accident, but the forced immobility did not stop his personal dynamism nor did it stop Mr. Barzetti, noted food industrialist, who just to have Massari working alongside him, would have his brother pick him up at home every day. Bauli is where he strengthened his knowledge on yeast dough. He returned to Brescia as manager and head pastry chef of Fratelli Cervi and later on moved to Star as the technical manager of the manufactured and industrial sector from 1969 to 1971. In 1971 Massari opened the now famous pastry shop “Pasticceria Veneto” in Brescia, as his wife had long desired. Iginio is intimidating as much as he is loved. He is recognized all over the world for his superior talent, his strict professional discipline and his dedication. He is also appreciated even more for his culture and honesty. Massari has won more than 300 competitions, awards and national as well as international recognitions since 1964.

Markus Orthey

Markus Orthey is Braun Design Director at De`Longhi Braun Household. The curiosity and eagerness to discover new things is a basic trait of his character since childhood. Within the last 20 years working with Braun, he was responsible for a hundred of design awarded Braun products, such as toothbrushes, shavers, clocks, watches, household products and many more. Designing products is his passion and life. The common thread linking his life and his designs is a global and humanistic view of the world that places people in the center. Markus is in exchange and part of a global network of Creatives and future Thinkers. Besides being Juror for the german IF-Design Award, he lectured Design and organized projects at various universities in Europe, such as Politecnico Milano, ISIA Roma and TU-Delft. Now he is trying to find answers to the big global challenges - digitalization, artificial intelligence and sustainability. Leaving our future generations a healthy world, is his greatest concern.

Vu Duy Phong

Duy Phong Vu was born in Vietnam. In Germany, he trained in Hessen as an automobile model builder and finished at the top of his class. He majored in Industrial Design in Darmstadt, completing his studies with excellent results and a degree under the guidance of Braun’s Design Director Peter Schneider. Phong subsequently launched a successful career designing for brands such as P&G, Gillette, Oral-B, Pfaff Industrial, Brita, Wella Professional, DeLonghi, Kenwood and Braun. Phong can look back on 25 years of successfully applying his creative spirit to drive DeLonghi Group´s success story. Together with his design team, this is a story that he continues to write in his position as DeLonghi Group Chief Designer, which he holds since 2018. He is responsible for meeting the very diverse requirements of a wide variety of user groups, fulfilling their product application requests, satisfying user expectations and interpreting their individual sense of style into an inspirational brand language – a challenge that the 51-year-old, also part-time professor to Master Design students at Politecnico Milan and Shanghai’s Donghua University, embraces with enthusiasm. Phong and his team have already reaped more than one hundred international design awards: these include the prestigious Good Design Award, iF Design Award, Red Dot Award and the German Design Award, along with being selected as Design Team of the Year 2016 by Plus X. In 2018, Duy Phong Vu joined the panel of experts of the BraunPrize jury and in 2022 the prestige IF design award Jury. Since October 2018, as Chief Design Director, he has assumed overall strategic responsibility within the DeLonghi Group for the brands: DeLonghi, Kenwood and Braun Household.

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