Milan, 18 June 2024 – Bringing to life an international reference in bakery events, and filling a representation gap in in Europe, by making Italian excellence and foreign players meet with a wider audience of operators –from global buyers to artisans from Italian regions.

This is the aim of the agreement signed between Fiera Milano Spa, the organizer of HostMilano, the world’s leading event in professional hospitality and food retail – at fieramilano in Rho from 17 to 21October 2025 – and Consorzio SIPAN, the consortium that will bring the leading Italian companies in systems and technologies for the White Art in the exhibition’s historic dedicated area, MIPPP – Milano Pane Pizza Pasta.

A combination revamping MIPPP as an international bakery reference

The participation of member companies will consolidate an already rich parterre of top Italian and foreign players flanked by the most interesting emerging, niche and excellent companies, thus bringing even greater attention to next-generation technologies such as automations and sustainable solutions.

The revamped MIPPP – Milano Pane Pizza Pasta will allow exhibitors to intercept new targets of Italian and foreign visitors in the food retail, large-scale retail and out-of-home markets, while it will add value to novel geographies with a strong tradition, such as Southern Italy: suffice it to say that South and Islands are the territory with the most bakeries in the country, over 2,800 compared to less than 2,500 in the second densest, the Northwest (source: Businesscoot).

Andrea Gaibazzi, President of Consorzio SIPAN, commented: “Italy hasn’t had so far a truly international bakery-focused event. HostMilano’s global leadership in Ho.Re.Ca. allows us to reach out to players from different sectors and markets, which increasingly see bakery as a cross-industry factor in food retail: for a wide range of operators, from artisans to small industries, this will be a unique opportunity to discover innovative technologies to develop their business.”

In addition to the exhibition part, MIPPP will also feature its own top-notch reference event in the event schedule in progress in all sectors, which will share data, trends and education through show-cooking moments and speeches by industry leaders.

A new business opportunity for a growing sector

For operators of all sizes, the revamped MIPPP – Milan Pane Pizza Pasta will represent an unmissable business opportunity in a fast-growing industry: the world market for bread and bakery products is estimated at $500 billion and it is expected to grow annually by 6.37 percent by 2028, reaching $640 billion (source: Statista Market Insights; Exactitude). In 2027, Europe alone will be worth $272 billion – more than half of the current global total – thanks to a 3.2 percent CAGR (source: Analytics Research Consulting).

As for retail sales alone, the worldwide value exceeds $218 billion and will reach $291 billion in 2030: sales are distributed in similar proportions (about 30 percent each) among large-scale retail, bakeries and online (source: CMI).

Looking at the Italian market, 46,000 companies generated revenues for €13 billion euros in 2023. Over 24,000 bakeries exist in Italy, about 20,000 being workshops and 4,100 retail outlets, producing a total of 216 tons of industrial bread and 1.5 million tons of fresh bread (source: AIBI; FIPE).

Promotion starts today

The agreement with Consorzio SIPAN, and the consequent reshuffle of MIPPP, will be presented with specific events in conjunction with the most important international appointments as part of Road to Host 2025: the journey toward the next edition featuring networking opportunities with a special focus on North and South America, Europe, Gulf countries and the Far East.

After the recent dates in Toronto and Chicago, the next stops include Denmark and Turkey in Europe; Riyadh, Jeddah, Dubai and Qatar in the Middle East; Singapore, Japan and China in Asia; Montreal, Las Vegas, Colorado Springs and Atlanta in North America; and Brazil and Mexico in Latin America.

To date, more than 900 companies are already registered to Host 2025, with about 400 of them (44 percent) from overseas.

For updated information: www.host.fieramilano, @HostMilano, #HostMilano.