Milan, 19 March 2025 – The countdown is on for Host Arabia, marking the first step in HostMilano’s growing influence on the global stage in professional hospitality. The event, set to take place in Riyadh, has been moved up to 2025 and will run from December 15 to 17.

It will serve as a unique platform in the region, offering direct access to a rapidly expanding market.

Fiera Milano, a global leader in trade shows and conventions, is leveraging its expertise in collaboration with its local partner, Semark, to connect companies with unrivaled opportunities in Saudi Arabia.

This timeline adjustment marks a pivotal step for Host Arabia this year, as the event will be held in conjunction with Saudi HORECA, the Middle East’s premier annual trade show for food & beverage and professional catering equipment, now in its 14th edition. This synergy creates a truly immersive experience, offering attendees a comprehensive view of the industry—all in one place.

Saudi Arabia’s hospitality sector is experiencing unprecedented growth, with massive infrastructure investments and a booming tourism sector. The country aims to add over 300,000 new hotel rooms and attract 150 million tourists by 2030.

Trade between Saudi Arabia and international markets is on the rise, fueling strong demand for premium products showcased at HostMilano—from advanced food service equipment to luxury hospitality design. The 44th edition of HostMilano is set to take place at Fiera Milano from October 17 to 21, 2025.

The announcement of Host Arabia has been met with an overwhelmingly positive response from the HORECA sector, especially among companies eager to expand their global footprint and bring innovative solutions to new markets. The partnership with Semark further reinforces Fiera Milano’s presence in the Middle East, solidifying its role as a key player in the region.

Mark your calendars: Host Arabia will take place from December 15-17, 2025, at the Riyadh Front Exhibitions and Conferences Center, Saudi Arabia.