By Aicaf Accademia Italiana Maestri del caffè and ALTOGA  Associazione Nazionale Torrefattori e Importatori di Caffè e Grossisti Alimentari

COFFEE ADDITION returns after the mega success of 2021 at Host where hundreds of people followed Gianni Cocco's traveling events in the various clusters of companies that had joined.

The format, in addition to being the first of its kind and in itinerant mode, is a mix of MASTERS that within Host 2023 will move through the various stands that will adhere to this initiative. A special "seminar" (master) with "exciting educational" characteristics will be created for each client, bringing the customer to the booth to engage him/her with an explosion of novelties related to the world of "mixology," which in this case will be related to coffee.

The format is supported by the organizational and technical capacity of AICAF, which has been organizing and coordinating events within HOST and other industry trade shows, television events, competitions, and World Guinness Records for more than 15 years.