Building on the success of previous editions, Iginio Massari returns to HostMilano (at fieramilano in Rho from 13 to 17 October) with Pasticceria di Lusso nel Mondo: an event within an event that will really bring the five-day trade fair to life and offer a unique and unforgettable experience to the visiting professional public.

“We are happy we have the same view of the pastry world as HostMilano. Events like this are important moments for exchange and professional growth, and are indeed essential for anyone in our line of business,” explained Master Massari. “To enable the sector to grow and help it evolve, we pastry chefs must work together with the organisers of important international events like this, sharing our knowledge and skills.”

Over 30 Italian and international guests will take turns on the HostMilano stage: confectioners, chocolate and gelato experts, but also company managers, human resources and marketing professionals, to make the potential of this profession fully known in all its nuances, in terms both of creating confectionery with an irresistible appeal and of the business side of the industry. Prominent among the big names in contemporary pastry coming from abroad are Michel Belen Albi, Markus Bohr, Pierre Marcolini, François Stahl, Andrea Zanin.

Together with them, Iginio and Debora Massari will take professional visitors to HostMilano on a journey around the world and will offer the opportunity not only to discover both traditional and innovative pastry specialities from all over the planet, but also to learn from the “greats” of this world the secrets of how they were able to transform their passion and creativity into a successful entrepreneurial and managerial idea.

“Protagonists from the five continents will be present,” Massari goes on, “and they will be presenting all their various ideas regarding innovative pastry: they will talk about the technologies they use (and those that they would like to use) and will talk about their most successful experiences. I believe that the essence of any event is precisely this: being able to compare yourself with others, and being able to see what the market offers in terms of innovation and technology in order to keep up to date and understand how to improve your business.”

And this is very much in line with the philosophy that has always inspired HostMilano, an unmissable event for anyone wishing to understand how passion, creativity and collaboration can be combined with technology and sustainable innovation, and lead to remarkable results.

To find out more about the big names who will be there, check out the full schedule.