SMART Label 2015

Products Awarded

What is it?

SMART Label is an award for innovation in the hospitality industry, promoted by HOST - Fiera Milano in collaboration with, which will be given during the next edition of HOST 2015 to those products / services / projects that stand out for distinctive features in terms of functionality, technology, environmental sustainability, or ethical or social implications.
A jury, composed of professors of Politecnico di Milano and industry experts, will assess the applications and will give recognition to those that demonstrate that they have the necessary requirements of innovation according to the following two categories of awards:
- Smart Label: For products with innovative features;
- Innovation Smart Label: For products with a high content of innovation that seek to break with and move beyond the established trends in the industry.
The candidate products / services / projects which have obtained the acknowledgment will become part of the set of "SMART Products" presented at HOST 2015, and will be published in an INDEX dedicated to this, which will create a sign of dynamism and innovation that benefits the whole sector.
The recognition is presented in the form of a "label", a distinctive plaque:
1 - to be affixed to the products / services / projects on display at HOST 2015, and any other items for additional visibility placed inside the stand of the company.
2 - to be placed on the selected products / services / projects and presented in a dedicated exhibition (virtual or physical) in HOST 2015.
3 - Companies also can take advantage of the logo for recognition, associating the selected product / service / project with it even after HOST 2015, and on every occasion that will be considered appropriate by the company (in external communications, in its catalogue, on the website, on the product itself, etc.).

The jury

Matteo Ingaramo
Matteo Ingaramo graduated in architecture in 1997 with a project of Industrial Design, published as a thesis of excellence by the Politecnico University of Turin, and gained his Master’s Degree in Strategic Design from the Politecnico University of Milan. He conducts research in Industrial Design at the Politecnico University of Milan.
Since 2005 he has conducted research and taught as Assistant Professor at the Department of Industrial Design, Art and Communication at the Politecnico University of Milan. He has lectured for the Master’s degree course in  "Design for product development" at the Politecnico University of Milan and has lectured at the Politecnico University of Turin since 2003. He has coordinated research projects at the UdR PPI (Product Design Research Unit – INDACO Department) with regard to innovation and its effects on design, and is head of the IDEA (InnovationDEsign Action) research group. As founder of the group, he is the secretary and lecturer for the Master’s degree course in Industrial Design Engineering and Innovation. He is in charge of Italian involvement in the Sino‐European Design Management Network. Since 2009, he has been Director General of the consortium, a consortium of the Politecnico University of Milan which develops training programmes for young graduates.

Federico Ferrazza
Federico Ferrazza was born in 1978. She has been Vice-Director of the Wired Italia magazine since June 2013 and head of the GQ magazine website since February 2015. Prior to this, in 2004, she founded Galileo Servizi Editoriali, a company that produces and develops scientific content. She has contributed to the science and technology columns of various Italian publications, including La Repubblica, Il Sole 24 Ore and L'Espresso. She has lectured on New Media and Online Journalism at the La Sapienza University and the Tor Vergata University in Rome.

Chris McMahon
Chris McMahon is Professor of Engineering Design at the Department of Mechanical Engineering of the University of Bristol, a post he has occupied since September 2012. He also worked at the university from 1984 until 2002. Between 2002 and 2012, he worked at the University of Bath as a Reader, then became Professor and Director of the Innovative Design and Manufacturing Research Centre. Prior to 1984, he was a production and design engineer in the railways and automotive sectors. His research interests focus on design, especially with regard to the use of computers to manage information and uncertainty in design, design theory and methodology, product life-cycle management, design education and design for sustainability. He has published more than 250 articles about aspects of these fields, as well as a text-book and several other books. He is a Chartered Engineer, a member of the Institution of Mechanical Engineers (UK) and a founder member of Design Society, of which he was Chairman from 2010 until 2013. He participates actively in the scientific committees of various magazines and in international conferences.
Arturo Dell'Acqua Bellavitis
Arturo Dell’Acqua Bellavitis holds a degree in architecture and is the President of the Design Museum at the Milan Triennale; he is a full professor of Industrial Design at the Milan Polytechnic Design School, and is also the Head of the Department. He held the office of Vice President of the Milan Triennale Foundation and was the Director of the Industrial design, Art, Communications and Fashion (INDACO) Department for two terms.  He has also overseen Master’s courses in Design Management, Interior Design and Furniture Design, as well as in Fashion Design, and Textiles & Trends.Professor Dell’Acqua Bellavitis has conducted courses and seminars at numerous European Universities. He has participated in design conferences at many international museums during roving exhibitions staged by the Triennale and Italy’s Industrial Design Association (ADI). He has authored essays and memoirs.

Francesco Profumo
Chairman of the IREN energy group. He currently holds the chair of the Electrical Machinery and Drives Department of the Politecnico University of Turin and is an Adjunct Professor at the University of Bologna. From 2003-2005 he was Dean of the Faculty of Engineering and, from 2005-2011, Rector of the Politecnico University of Turin. He was appointed President of the National Research Council (CNR) in July 2011 and Minister of Education, Universities and Research (MIUR) in November 2011. He has published more than 250 papers for international conferences and specialist journals.