Press releases


Baking and pastries are on-trend in HostMilano. Respecting traditions and new consumer habits



  • The world trade of "machinery for bakeries, pastry and biscuit making" is expected to increase by 3.8% every year from now until 2021.
  • Craftsmanship, synonymous with slow processing and recipes capable of innovating tradition, is being rewarded in bread making.
  • Luxury, fashion and food design that respect tradition have become the new must of gourmet patisserie.
  • The appointment with the SMART Label Host Innovation Award, in partnership with and sponsored by ADI, is back.
  • Special events include the European Pizza Championship, the Cake Designers World Championship and the World Trophy of Pastry, Ice Cream and Chocolate.
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Futuristic, healthy, gourmet or inspired by tradition. HostMilano offers a whole new interpretation of gelato, with new consumer formats and the “gelato parlours” of the future


  • Italy’s expenditure for gelato rocketed to 3 billion euro in 2018.
  • The new must-have requirement is “differentiation”; with traditional gelato cones and tubs being successfully joined by single portions, sticks and new types of gelato parlour
  • The format of the new shops is focusing on eliminating the barriers between gelato and consumers
  • The appointment with the SMART Label Host Innovation Award, in partnership with and sponsored by ADI, is back
  • The stage is set for the World Trophy of Pastry, Ice Cream and Chocolate and Cake Designers World Championship

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The latest trends in coffee land in HostMilano. New records and high-quality training



  • World trade in the Coffee - Coffee Machines - Vending Machine industry reached a new peak in 2018 with a total in excess of EUR 17 billion.
  • Speciality coffee and alternative brewing methods are becoming more popular in Italy, too.
  • Cold brew and nitro coffee are the must-haves of summer.
  • The SMART Label Host Innovation Award is back.
  • The Gran Premio della Caffetteria Italiana and Coffee Addition events will be organised by Aicaf and ALTOGA
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The world’s trends stop at Hostmilano. Training, innovation and new partnerships with the US market.



  • Seven months before the kick-off, 50 countries are represented, with a total of 1,653 companies, 949 of which are Italian (57.41 % of the total) and 704 international (42.59 %)
  • And partnerships have been launched with the major US associations, including the FEDA and FCSI.
  • The US market continues to be among the most important worldwide, and is very attractive to commodities Made in Italy.
  • SMART Label, the Host Innovation award, will be making a return with a new feature this year: Design Talks
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