The first edition of MilanoCaffè gets under way
MilanoCaffè, the new event created by Comunicaffè with HostMilano as special partner, devoted to the world of coffee, Italian cafés and all the different ways it is enjoyed, from Italian espresso to brewing and capsules, looks set to become an annual event. The aim: to promote all aspects of the beverage and its culture.
The first edition will begin on 1st October, on the occasion of International Coffee Day, run by the International Coffee Organization (ICO) for the first time in 2015 at the Milan Expo, and it will continue for three days at different locations in and around the city.
It will be a true celebration of the world of coffee with tastings, conferences, demonstrations and various competitions involving firms operating in the business, locales of various kinds and associations.
An integral part of all the breaks people take during the day, coffee is a special beverage enjoyed all over the world and known for its ability to create a good atmosphere and promote social relations. Little else in our everyday lives can boast the power coffee has. This new event intends to celebrate it in all its forms, starting from the way it brings people together. It is aimed, therefore, not just at those directly involved in the industry but also at all the many coffee lovers or the merely curious, keen to learn more about the drink.
Various representatives will be involved in the event and will turn Milan into a kind of magical city of coffee for three days. Starting in its bars, pastry shops and cafés. Other shops will also be involved, from sellers of espresso capsules to places like bookshops that are not directly linked to the beverage but have space to devote to espresso, and will set up coffee corners. Restaurants that take special care over the preparation of coffee, for example wih coffe menus, will also be involved.
Other firms will act as ambassadors for the entire production chain: roasters, manufacturers of professional and non-professional coffee-making machinery, water purification concerns, makers of coffee cups and bar equipment, and automatic vending machine concerns.
The event will also involve category associations such as Altoga and SCA, academies like Mumac and coffee schools.
Over 60 relevant concerns and more than 100 bar establishments have agreed to take part in what promises to be a kind of “coffee fuorisalone”, because of its extent and the wealth of activities being organised. Various initiatives relating to culture and female involvement in coffee are also planned, because the 2018 International Day is being dedicated to the world of women.
There is no charge for entry to the events and company involvement is also free. The list of firms taking part, the programme and other information on MilanoCaffé can be found at www.milanocaffe.it and on Comunicaffè at www.comunicaffe.it.