The various kinds of agreement explained by Studio Jacobacci: Patent and Trademark Licences (Merchandising, Franchising), Co-branding and Commercial Distribution Contracts.
With a production of 152 million sacks and consumption of 156 million, coffee really is “black gold” and shows no signs of suffering any setbacks. In Italy, though, per capita consumption is down.
Espresso in its various forms is making advances, while filter coffee is benefiting from the increased focus on quality and new styles such as cold brew are appearing. Quality, then, but also back-to-origin traceability.
An excursus on the history of the flavour and the technologies linked to coffee will form the basis of the event run by WCE with SCA, while Hub Coffee Science will delve further into the scientific and sensorial aspects.
Bars, catering, mixology. The focus may be on some of nature’s most fascinating products, from coffee to herbs, but at the centre of everything is the professional, whose skills will be displayed and put to the test at the various events, shows and championships.