Pregel considers HostMilano a “really international exhibition”, it is “a great success that is in continuous growth”.
For Hausbrandt, HostMilano is a Must exhibition, that has represented for decades the coffee sector in the world.
Trends in pastry production will focus increasingly on quality and traditional preparation methods, but also on experimentation with new textures and consistencies.
Selling loaves and rolls in attractive old-fashioned formats is no longer enough, so we are now seeing a range of new, diverse artisanal products. And more multi-functional, eco-friendly ovens and machines.
The top pastry shops (and also the less well-known ones) have opted either for a minimal, natural look or for the opulence and abundance that reminds us of the traditional approach to the festive season.