New partnerships with North American associations
Agreements continue to be signed between HostMilano and leading sector associations, with one specific purpose: to bring a larger number of high-profile visitors with a particular interest in quality and innovation to the next International Hospitality Exhibition. And to ensure that good business will be done at the 40th edition. HostMilano has established partnerships with America’s NEWH (The Hospitality Industry Network) and FEDA (the Foodservice Equipment Distributors Association), as well as with Canada’s OCSA (Ontario Convenience Stores Association) and WCSA (Western Canada’s Convenience Store Industry).
The agreements also set out to raise awareness and extend the penetration of the fair on the North American market, an area with one of the world’s highest potentials for growth and now singled out as one of the three focus areas by the Italian government’s plan for the extraordinary promotion of Made in Italy. For its 2017 edition and for the third consecutive edition, HostMilano has been awarded the prestigious certification of the Commercial Service of the US Department of Commerce, which authorises the official presence of the country.
So the opportunities for Italian firms are immense, if we consider that, according to NEWH, the United States industry for the sale of machinery and supplies to the Ho.Re.Ca sector generates 11 billion dollars every year. In 2015, the 58 main distributors in the USA recorded sales worth 6,653 million dollars, up 13.5% on 2014. And there are over one million places selling food in the States in the form of restaurants, hotels, bars and other catering facilities such as vending machines and food stalls. The catering industry in Canada is extremely lively too, and according to Restaurants Canada has seen uninterrupted growth over the last 25 years. For 2016 a further 4.2% growth is expected, with turnover totalling 78 billion Canadian dollars (54.6 billion euros).
Also of great interest is the agreement with FEDA, the Foodservice Equipment Distributors Association. This organisation brings together 255 distributors, who generate 75% of the business of selling machinery and supplies to the Ho.Re.Ca sector. NEWH, the Hospitality Industry Network, on the other hand, is an association of professionals operating in the furnishings and design sector. It has 5,600 members, who are interior designers, architecture studios and manufacturers of furnishings for the contract sector. The association has 23 sections spread across the United States, with two in Canada (in Toronto and Vancouver) and one in London. It will also be present at HostMilano with buyers involved in the design of places offering hospitality, and is interested in all sectors, from bar catering and furnishings to tableware.
In Canada, where HostMilano has already signed an important agreement with the country’s most important out-of-home eating association, Restaurants Canada, partnerships have now also been signed with two important convenience store associations: OCSA (the Ontario Convenience Stores Association), a not-for-profit organisation representing over 7,500 convenience stores in Ontario, and WCSA (Western Canada’s Convenience Store Industry) which brings together 6,000 stores whose annual sales total 10 billion Canadian dollars (6.8 billion euros). The channel is currently very lively in Canada, with 23,000 outlets and it is displaying a growing interest in food processing technologies, as well as in coffee, and designs and formats for the contract sector. All these areas are represented at HostMilano through firms, which can thus gain access to a channel that is relatively new but which is demonstrating considerable dynamism.