Iginio Massari, the words of the Master Baker
Focus on the customer, reorganisation of spaces, delivery services. Master Baker Iginio Massari sees these as some of the strategies required to start up again. Massari shows how, despite the difficulties, we can look to the future with tangible actions. “Unfortunately we have to live with something that none of us wanted, but we’re here and we’re ready to go. We are going to have to find new horizons, following the paths of research and technology, and this is why the next edition of Host means looking back at man’s history: we must regain the magic of human contact and innovative production. We will have to prioritise the small and medium enterprises operating in the food service business, the pastry sector and the production of gelato, taking all the necessary precautions. Technology comes to our aid, for the sanitisation and hygienisation of production, sales and consumption spaces. But there’s more. It is possible to delimit spaces using Plexiglas structures to reduce contact, observing a behavioural rationale capable of achieving excellent results”. It is necessary to strengthen the individual business idea and transform it into an opportunity. “We have started up again with reduced production, concentrating on the delivery formula, which is proving successful in cities like Milan and Turin. And we want to reopen as soon as we can. We have always worked wearing masks and gloves, sanitising the premises constantly to prevent contamination”. Getting back to work will be possible if we make specifically designed architectural adjustments to every space, installing sanitisation systems, offering help and support to businesses which have already complied with legislation and are just waiting to open their doors.