HOSThinking - 10 Designer per 100 Prodotti

Organized by under the patronage of ADI - Associazione Italiana per il Disegno Industriale

Host - Fiera Milano and launch the innovation challenge for designers and creatives from all over the world: the new ideas selected for HOST 2017 will become the subject of a creative event that will be held in the exhibition halls.
The exhibitors will be the true inspiration of the projects.
Design for practicing hospitality: designers will select 100 product solutions from among the more than 2.000 exhibitors at the fair for creating new hospitality experiences and use scenarios (formats of interior design, for food, for retail, for the hotel industry, as well as furniture, tableware and living products, etc.). The creative activity, carried out live, must be connected to concepts that combine service and experience, products offered and living spaces.
The exhibition will become a "live" creative catalogue for designers, allowing the audience to be actively involved and stimulating the use and experimentation of products at the fair.
10 Designer per 100 Prodotti is the new formula that has been chosen to give exhibitors the possibility to develop their projects '"live" at HOST 2017 at Rho Fieramilano from October 20 to 24.
This event follows two successful editions of HOSThinking, a design award: an international competition with candidates participating from all over the world that produced results beyond expectations.  
Mentors from Politecnico di Milano, exhibiting companies, young international designers and students will give life to a show teaching immersed within the event. A unique challenge which includes a prize for the most innovative ideas.
The final point of the show teaching will be the presentation to businesses and to the HOST public of true images (storyboards, 3D renderings and video simulations) of the manners of use of space and the designed service. 
The initiative will animate the space devoted to the by now long-standing collaboration between and Host - Fiera Milano, traditionally used for SMART Label, the award for innovation in the professional hospitality sector.
All that's left to do is waiting until next October and the inauguration of HOST 2017 to find out the names of the 10 designers invited to design the future with 100 new products. 
For more details on how to participate and submit applications with CV and portfolio, Italian and foreign designers should go to the webpages with participation details at and

Candidates admitted