International exhibition of the hospitality industry
The leading trade fair for Ho.Re.Ca and Retail world
A versatile and increasingly innovative format
The bar is one of the sectors that best represents a specifically Italian market; 40% of catering facilities in Italy are bars, a winning formula that is increasingly diversifying in order to provide a range of different services. Bars no longer just serve cocktails and coffee drinks, but are branching out and serving buffet food, ice creams and pastries in order to satisfy the needs of an increasingly demanding clientele.
Equipment and accessories for bars, coffee machines, coffee cups, cup and glass washers, bar decor and showcases are particularly appreciated by Italian and international visitors thanks to the constant level of innovation.
The world of the bar is closely linked to the Coffee, Ice Cream and Pastry areas to offer visitors an overall view of the business opportunities available in these sectors.