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b) To analyse data in order to detect, also via electronic processing, your preferences as well as any services and products that may be of interest to you.

c) To send you commercial, promotional and advertising communications via mail, phone, automated calling systems, facsimile, email, SMS-messaging, and MMS-messaging in connection with products and services by third parties (organisers, exhibitors, operators involved in the fair events and/or working in other sectors) and/or to transfer the data to the said third parties in order for them to send their commercial communications.